The 21st Analytica was held at Munich in Germany from April 1 to 4. I was in Munich to cover this 4 day extravaganza. For the uninitiated, let me brief about Analytica first. Analytica is the world's leading International Trade Fair under the aegis of Munich International Trade Fairs. It covers the critical segments of Biotechnology, Instrumental Analysis and Laboratory Technology. Hardly it comes as a surprise that Analytica is accorded the number one status in the industry. No surprise that Analytica has left European shores to reach to the "emerging" and "happening" markets of Asia since 2002.

 Participants discussing at Analytica 2008

Fascinating Munich
Munich in April has a soothing climate but being located near the Alps there is always a tendency to rain often unexpectedly. It is always wise to carry an umbrella and a bit of winter clothing. Munich is the capital city of Bavaria. It is the largest federal state of Germany much acclaimed for its architecture and culture and now I am sure it would also be noted for Analytica.

Large Turnout
According to the organizers of the fair there were 1032 exhibiting companies from 34 countries. About 36 % of them was from outside Germany. The number of visitors swelled up to 32,500 from 111 countries. This is a rise of around 20% from the Analytica 2006 fair.

There was phenomenal rise in international visitors like me. Besides West Eurpean nations which are traditionally well represented, this time around there was active participation from Central and Eastern European countries like Romania, the Czech Republic, the Russian Federation and Serbia. Companies from US, Australian, Asian and Gulf countries could also be seen.

Talking to the participants revealed that they are very satified with the proceedings of the fair as mostly they were able to meet their twin targets of new customer acquisition as well as introduction of new products.

Amazing Range on Display
The range of analytical and laboratory equipment on display left all the visitors simply spell bound. The Exhibitors showcased the latest range of innovative and applied product and system solutions for all types of laboratory. Be it in science, research or industry. It was nice to see the Exhibitors display the complete value-added chain for laboratory technology, biotechnology, life sciences in full breadth and depth. Laboratory liquid hadling products, Chromatography systems, Spectrometers along with thousands of other products were all displayed in full force.

Active Academic Participation
The exhibition was well supported by highly informative lectures organized by noted academic institutes like the Association for Biochemistry and Molecular Biology (GBM), the German Chemical Society (GDCh) and the German Association for Clinical Chemistry and Laboratory Medicine (DGKL). These lectures covered the entire gamut of exhibition themes creating a bridge between science and industry. It was well received by both exhibitors and visitors.

New Concept
An unique addition to the Analytica 2008 which I found really amazing was the Innovations Area. It comprised more than 50 start-ups, universities, research institutes etc. This dedicated space sector gave start-ups and spin-offs a perfect launcing pad to present the business ideas along with an option to make new contacts. All in all, this years Analytica in Munich is a huge hit.

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